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워런 버핏의 투자 원칙 7가지(손실 회피, 이해 가능한 기업 투자, 장기 보유, 내재가치 이하 매수, 탐욕/공포 역행, 기회 놓치지 않기, 담배꽁초 투자의 한계)를 소개하며, 애플·코카콜라 등 우량 기업 장기 보유를 강조한다. 특정 자산의 향후 1~3개월 가격 방향에 대한 예측 발언은 없다.
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billionaire philanthropist and Sage Warren Buffett is undoubtedly the most successful and famous investor of his time but he didn't build his reputation by chance year after year he keeps brainstorming with the best and honing his strategies but what if we told you his killer win streak all boils down to only seven rules seven rules that if you apply today will keep you winning in 2024 and well forever so stay tuned because in this video we'll be breaking down all of the steps to the last letter including where and how to apply them to your own investing but make sure you stay till the end as ignoring number seven is so detrimental that even Warren Buffett himself admitted that in doing so he made a foolish mistake at the start of his career with that said let's start with his number one rule when it comes to investing which is don't lose remember his famous quote the first rule of investment is don't lose and the second is don't forget the first rule yeah it may sound a little bit too cliche but this quote from Warren Buffett has become one of his most well-known aphorisms as he captures his fundamental investment philosophy with both wit and Clarity walk with us here guys if you pick five successful businesses to buy stocks and only three of them proed to be a success would you say you failed especially if the two losing stocks didn't significantly impact you that's the big picture here always watch valuations carefully to reduce the likelihood of losing money and before you tip your hats in a firm always ask yourself the big question what would Warren Buffett do in this situation for instance did you know that Warren Buffett never bet on weak companies with high debts and low prices he doesn't even buy stocks that are driven mainly by hype he always teaches that investors should only buy companies they understand very well and can genuinely see that will be profitable in the long run like Master Card Coca-Cola visa and apple it's been in his portfolio for years and he's never going to to stop betting on them because they're long established strong companies they have low debt and very high profits if you buy apple or Coca-Cola right now and even if you paid the price slightly on the high side it's far less likely you'll lose money in the long run compared to following speculations on an unproven company and this leads us perfectly to the Oracle of Omaha's next lesson which is to always invest in the businesses you understand guys you can throw shade at War and buff it all you want for being old school but there is one thing he holds dear and that's his belief that no investor should put his money on things he doesn't understand and no you don't have to have concrete knowledge of every single Affair it's a temperamental quality not an intellectual quality you don't need tons of IQ in this business in this context understanding a business all boils down to grasping the economics of whatever business you want to invest in and predicting what it will look like in 10 to 20 years from now of course no one not even Warren Buffett can predict the future instead he looks at the blueprints long enough to estimate his cash flows for the next couple of decades and that's why he tends to shy away from cyclical companies and focuses on firms that have durable competitive advantages ever wondered why he bets on the likes of Apple so much at the 2023 birkshire hathway annual shareholders meeting he boldly stated apple is better than any company birkshire owns ordinary Pro we don't have anything like that that we own 100% of but we're very very very very happy to have for Warren Buffett Apple just isn't another business he sees the unique place it holds in the lives of consumers as the key to understanding his investment most people would even give up their second car over their iPhones which shows the incredible loyalty Apple commands such firms can never lose in a nutshell always weigh and analyze the business behind a stock try to focus on businesses you understand and of which you have some knowledge this will help you assess where a company is going not just where it's been and where it's at at present but moving on have you ever wondered why Warren Buffett is a Serial winner it's because of his third rule if you aren't willing to own a stock for 10 years don't even think about owning it for 10 minutes Buffett sees investing as a game of psychology more than intellectual ability and believe it or not this approach will give you the full reward for your Investments it takes great businesses a long time to mature and compound a critical path to Buffet success guys you don't need to constantly check stock quotes prices and valuations it'll only give you headaches and anxiety and leave you open to making bad judgment calls Buffett emphasizes the importance of Readiness for stock price fluctuations including downturns of 50% or more Warren's Fortune built through Holdings like American Express Coca-Cola Bank of America Visa and apple reflects his commitment to long-term investing each of the stocks in the birkshire portfolio has been held and compounded for over 10 years for instance Buffett bought Coca-Cola in 1988 for $ 1.3 billion and today that same investment is worth over 24 billion paying Buffet 700 million annually in dividends yeah you heard that right in a nutshell always be in the right psychological position and think long term instead of having a gambling mindset remember stocks are safe for the long run and they're very unsafe for tomorrow if you're not going to hold a stock for 10 years you may as well not bother buying it but in the same vein this leads us to his next rule which is always buying below intrinsic value after all the sole purpose of making an investment and putting money into something is to generate more money in the future right when it comes to financing and investing intrinsic value refers to the actual worth of any asset or investment independent of its current market price smart investors like Warren Buffett always find assets and stocks whose intrinsic value is much higher than the market price because it's a clear suggestion that the stock is undervalued but usually a company's intrinsic value might be priced lower than its Share value for two reasons for one if most investors believe that the company's future earnings or cash flows will be lower than previously expected they may be willing to pay less for the company shares resulting in a lower share price compared to its intrinsic value and secondly due to macroeconomic factors like Market fluctuations economic conditions and Industry Trends the pricing of a company share sometimes leads to a Divergence from its intrinsic value but why should investors always buy below this value to start with when investors buy stocks below their intrinsic values they position themselves for favorable risk reward scenarios if the market price is significantly lower than the intrinsic value it allows investors to benefit from potential capital appreciation when the market corrects itself over time and guess what this approach from Warren Buffett perfectly aligns with the principles of value investing emphasizing the importance of acquiring assets at a discount to their intrinsic worth and don't even get a started about the margin of safety companies with good intrinsic value are almost always guaranteed to do well in any economic situation thanks to their sustainable competitive advantages and efficient management remember what Warren Buffett said about apple and if they had to give up a second car or give up their iPhone they'd give up their second car I mean it's it's one of the best companies in the world in terms of its strong intrinsic value and that's why it's such an amazing stock to purchase consider the case of an investor and let's call him Adam who wisely bet on Apple Incorporated inspired by investment Legends like Warren Buffett Adam focused on companies with enduring competitive advantages despite Market fluctuations in several bare markets he recognized Apple's robust fundamentals a loyal customer base a powerful brand and Innovative products when faced with economic challenges Adam remained steadfast holding on to his Apple shares While others panicked but hey in the end he won the company's stocks kept soaring and he kept winning and compounding his dividends While others were shaky before we go into rule number five always remember this Golden Rule ensure you're buying well below a stocks intrinsic value if you're not sure stay away with that settled rule number five is actually more of a psychological warning stemming from a classic Buffet quote be greedy when others are fearful and fearful when others are greedy Believe It or Not Market reactions are frequently Guided by emotions like excitement greed and fear during bull markets when optimism prevails investers often succumb to excitement and greed witnessing other reap profits they enthusiastically pour substantial investments into stocks this Collective Behavior contributes to inflated market valuations and sometimes irrational exuberance on the flip side bare markets or periods of stock underperformance trigger fear among investors faced with declining portfolio values and a gloomy Market Outlook fear prompts many to withdraw from stocks exasperating the market downturn allow us to elaborate on this do you remember the emotional cycle that happened during theom bubble of the late 1990s during the bull market investors were gripped by excitement and greed pouring money into internet related stocks however when the bubble burst fear took hold leading to a mass Exodus as investors rushed to cut losses guys Warren Buffett is telling us all to be aware of these psychological issues and act counterintuitively when necessary deviating from conventional behavior and investing in highquality businesses during times of panic can yield exceptional returns in 2008 amidst the financial crisis Buffett capitalized on the fear in the banking sector making substantial investments in Goldman Sachs and Bank of America and given how 2024 is shaping up to be a Make It or Break a year for investors Being Greedy when others are fearful may just be all we need remember when Warren Buffett said successful investing doesn't necessarily require a high IQ but rather the right temperament being smart is good and having the ability to remain calm and evaluate opportunities during turbulent times is one of the most crucial parts of being an investor let's be real though golden opportunities often come once in a decade or two or even a lifetime and that's why we have to be patient and Vigilant at all times so that when they do arise we'll be in the best position to act and on a big scale thing that's right and big we've got to do it and even to do it in a small scale is just as big a mistake almost is not doing it at all I mean pause for a moment and picture the career of Warren Buffett he's seen thec crash the global financial crisis and the 2020 stock market crash but guess what despite capitalizing on every opportunity he still points out his biggest mistake by far which was the mistakes of omission and not commission the things I knew enough to do they were within my circle of competence and I was sucking my thumb I probably cost Berkshire at least $5 billion for example by sucking my thumb 20 years ago or close to put this principle into action contemplate setting clear investing goals be it initiating Investments with a specific amount delving into annual reports or enhancing your knowledge through valuable stock market literature establishing a plan enhances the likelihood of seizing opportunities rather than just being aware of them this role might sound funny but yeah it's actually centered around cigars or at least the logic of them but still it's rather simple just as someone without money might scour the streets for discarded cigars to enjoy a few Puffs at no cost investors seek out companies that are temporarily down but still hold intrinsic value cigar butut investing is a strategy that involves seeking out companies that have been undervalued by the market and trading for less than their liquidation value the plan here is to invest in these undervalued companies observe their recovery and subsequently sell them at a profit but here's where things get interesting despite how this approach contrasts with value investing where the focus is on identifying undervalued highquality companies for long-term investment Warren Buffett loved this approach early in his career in fact he used it to generate some of the highest returns during his career however he has since moved away from this approach and now prefers buying and holding Quality Companies for the long term in his 25-year Review called mistakes of the first 25 years Warren Buffett disclosed that while the cigar but strategy was rewarding buying business business with such an approach was foolish unless you're a liquidator think of it this way if you see an ant in your kitchen it's almost certain that there are many of them similarly companies undergoing liquidation typically face multiple challenges even if one issue is resolved it's common for new challenges to emerge the success of a cigar butt approach relies on a temporary surge in the share price of a company which may not materialize or could take an extended period imagine acquiring shares of a company at $100 each and managing to retrieve $150 from selling them this scenario is acceptable if the profit is realized in a shorter time frame however if it takes 10 years to recover the money wouldn't you say the returns were poor if so why bother
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