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just because that condolence is always crowded doesn't mean you should buy stuff not yet what you've got so far is elite to the story that must be developed it's not hard to develop a story it takes only a few hours or so it is possible to make money in stocks occasionally without doing any research but why take unnecessary chances remember investing without research is like running through a dynamite factory with the burning matches you may leave but is still an idiot so develop a story first thing meteorology does is to establish the size of the company relatively to others in the same industry then place it in one of the six general categories slow growers stalwarts fast growers cyclical acid play and turnarounds those are six categories cover all useful distinction every investor has to make slow growers are large mature companies they expected to grow slide faster than gross national product slow grower used to be a fast grower but it went as far as they could and eventually guessed when industry slows down company lose momentum as well go where a generous and regular dividends they pay dividends because they cannot find more great opportunities to grow faster you won't find a lot of them in Peter Lynch portfolio usually two to three percent because if the company isn't going anywhere fast so needed the company stock Star Wars companies like coca-cola Hershey's Colgate those are multi-billion dollar Hulk's the RFS climbers but they are faster than slow growers you should expect from stalwarts ten to twelve percent annual growth in earnings if you own a stock like coca-cola and it went up fifty percent in a year to think about selling it Lynch always keeps some Star Wars in his portfolio because they offer a pretty good protection against recession and hard times fast growers are Lynch's favorite investments those are small aggressive companies that grow twenty to twenty five percent a year it choose wisely this is the land so 10 to 40 beggars fast growers are high risk investments particular those are young and under financed inter prices under finance companies with a lot of headaches usually end up in chapter 11 fast growers a high winner in the stock market look for one with a good balance sheet and substantial profit the trick is to find out when they stop growing and how much to pay for the growth those upstairs enterprises learn to succeed in one place and then duplicate a winning formula over and over again the expansion to new markets tend to accelerate earnings and drive stock to new highs a cyclical company whose sales and profits rise and fall in regular if not predictable fashion in girls the industry businesses keep expanding but in cyclical industry it repeatedly expands and contracts autos Airlines tire companies steel companies and chemical companies are all cyclical they go up and coming out of the recessions those stocks rise much faster than stalwarts this is understandable since people buy more cars than Sigma flights in prosper economy on contrast cyclical go down much faster in the bad times you can lose more than 50% of your investment very quickly if you buy cyclical stock in the wrong part of cycle timing is everything in the cyclical you have to be able to detect the early signs of the business is falling or picking up turnarounds have been beating depressed and often barely dragged themselves into chapter 11 those are slow growers don't want no growers they aren't cyclical they are rebound turnaround companies are potential fatalities by if you can spot the turnaround stock it can make up losses very quickly as play is the company that sits on something valuable that you know but Wall Street overlooked acid may be a simple pile of cash sometimes it's real estate as the play companies are usually metal oil newspaper TV stations and drug sectors those are six general categories you should keep in mind when you look for potential stocks to buy so this is the end guys I hope if you learn something you and thank you so much for watching
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