저자: BillAckman · 외국인
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Bill Ackman의 초보 투자 원칙 강연으로, 가격 방향 예측 발언은 없고 투자 철학 중심이다. 성공의 핵심은 실패를 어떻게 다루느냐이며, 성공한 부자들도 대부분 큰 실패와 역경을 겪었다고 주장한다. 예로 Summer Redstone 등이 언급된다. 초보 투자자 원칙으로는 스타트업보다 상장기업에 투자하고, 수익 구조를 이해할 수 있는 사업에 투자하며, 합리적인 가격에 사야 한다고 강조한다. 또한 장기간 보유할 수 있는 기업이 좋다고 말한다. 장기 보유 사례로 코카콜라를 들며, 이해하기 쉽고 전 세계에서 소비가 늘고 기술 변화에 잠식되기 어렵다는 점을 근거로 든다. Enron처럼 수익 구조가 복잡한 기업은 피해야 한다고 경고한다. 경영 철학으로는 극단적 솔직함(Extreme Candor)을 제시하며, 이사회에서도 CEO에게 진실을 말해야 기관 실패를 막을 수 있다고 본다. 리먼 사태 등 금융위기 때 이를 하지 않은 사례를 든다. 전체적으로 실용적인 장기 투자 조언이 중심이며, 특정 종목이나 자산의 단기·중기 가격 방향에 대한 예측은 없다.
다듬은 글
you look at the most successful people in the world I know very few of them that haven't had a major failure the investing business you can learn by reading you know read everything Warren Buffett's ever written watch every YouTube video he's ever appeared in that's a great way to learn about investing to be a successful investor you have to be able to avoid some natural human Tendencies to follow the herd and this insightful talk by Bill Ackman a renowned investor and successful entrepreneur we delve into key principles for success and wealth creation akman's extensive experience and candid perspective provide valuable insights into overcoming adversity studying success and becoming a confident investor I don't know there are very few people you look at the most successful people in the world I know very few of them that haven't had a major failure you know if you read through the uh they're not the financially most successful people if you look read for the Forbes billionaire list and you read their stories you know they've had failed businesses and they've lost everything and they've hung on this you know they've almost died holding on to the ledge you know what's his name uh the guy on CBS and uh yeah Sumner fire Summit Redstone Redstone so there are lots of examples of people who had huge adversity and I think it's how you deal with adversity that determines your ultimate success as opposed to how you deal with success that determines your ultimate success Bill Ackman emphasizes the importance of overcoming adversity and learning from failures to achieve success he highlights that even the most successful individuals have faced major setbacks and challenges and it's how one handles these difficult situations that ultimately shapes their success how do you be a successful investor now I'm assuming that you're not going to go into the business of investing and assuming that you're going to be a doctor or lawyer you're going to pursue your passion but you're going to have some money they're going to save over time and I'm going to give you my advice on the topic it's not necessarily definitive advice but it's what the advice I would give my sister a grandmother on what she should do if she were in the same position I'd avoid investing in startup businesses where the prospects are not very well known because again you don't need to make 100 a year to have a fortune you just need to invest at an attractive return 10 15 percent over a long period of time your money grows very significantly so how do you avoid the riskiest Investments my advice would be to invest in public security invest in listed companies companies that trade on the stock market why because those businesses are tend to be more established they have to meet certain hurdles before they go public the stocks are liquid so you can change your mind if you want to sell if you invest in a private Lemonade Stand it's hard to find someone to take you out of that investment unless that business becomes fabulously profitable so that's a piece of advice number one invest in public companies number two you want to invest in businesses that you can understand what I mean by that is there are lots of businesses that you come in that you deal with in the course of your day and your personal life whether it's a retail store that you know because you like shopping there or it's a product uh your your iPad or that you know you think is a great product but you unders you have to understand how the company makes money the business is just too complicated you don't understand how they make money even if they've had a great track record I would avoid it a lot of people thought Enron was an incredible business because it appeared to have a good track record but very few people understood how they made money it was good to avoid it another very important criteria is you want to invest at a reasonable price it could be a fabulous business that's done very well over a long period of time but if you pay too much for it you're not going to earn a very good return the last bit is that you want to invest in a business that you could theoretically own forever the stock market were to close for 10 years you wouldn't be unhappy what do I mean by that now again if you're going to compound your money at at a 10 or 15 return over a 43-year period of time you really want a business that you can own forever you don't want to constantly have to be shifting from one business to the next and what what are businesses that you can own forever well there are very few that sort of meet that standard uh maybe a good example is Coca-Cola right what's good about Coca-Cola is it's relatively easy business to understand you understand how coke makes money right they sell a formula uh or syrup to bottlers and to retail establishments and they make a profit every time they serve a Coca-Cola people are going to drunk a lot of Coca-Cola for a very long period of time the world's population is growing they sell in almost every country in the world and each year people drink a little bit more Coca-Cola so it's a pretty easy business to understand it's also a business that I think is unlikely to be competed away as a result of technology or some other new product right it's been around long enough people have grown used to The Taste you know they parents give it to their children and you can expect that it'll be around a long period of time Bill Ackman provides valuable advice on successful investing emphasizing the need to steady success understand businesses and invest just wisely he highlights the importance of learning from established investors like Warren Buffett understanding the quality of businesses and investing in public companies with clear prospects his advice to avoid overly complex businesses by at a reasonable price and invest in companies with long-term sustainability is insightful and practical my Approach in business in my personal life in a management role is Extreme Candor and I think that if you live that way you know you'll run the risk of offending various people over time but you'll have much better relationships because you know if you tell people the truth first of all it's not typical you know a lot of people in the interest of politeness or fear of Confrontation or it's just uncomfortable don't speak the truth and that goes for people on boards lots of examples of super talented people sitting around the room as an institution is failing think of all the banks during the crisis where people were not willing to confront the CEO so I'm willing to confront the CEO and uh but I'm completely candid with him about his successes and his failures Bill ackman's 10 rules for Success offer a treasure Trove of wisdom for those aiming to navigate the world of investing and business his emphasis on resilience learning and embracing opportunities underscores the importance of staying true to one's values while pursuing Financial growth agman's practical advice serves as a guide for anyone seeking to make Sound Investment decisions and build a prosperous future







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