저자: Kevin · 외국인
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Redfin이 구매자 에이전트 없이 오퍼를 넣는 Redfin Direct 프로그램을 발표했으나, 보스턴 테스트에서 127건 중 5건만 매도됐다고 주장. 출연자는 이를 구매자 에이전트 무용론이 아니라 Redfin 에이전트 자체의 비효율을 인정한 것으로 해석하며, 무(無)에이전트 오퍼는 저가 오퍼가 많아 불리하다고 주장. 발표 직후 Remax가 Redfin과의 파트너십을 해지한 점도 언급. 영상 말미에 본인 교육 과정 홍보.
다듬은 글
so I made a video about red fence decision to introduce an option to completely cut out the buyer's agent about three and a half weeks ago well I decided not supposed to because I thought it was too aggressive but I also don't think the topic has gotten the coverage it needs to so I'm just gonna go ahead and release the video because I think the truth is more important than worried about hurting anybody's feelings you guys should know about red pins program a red fin just came out and announced a brand new program to eliminate buyers agents from the real estate transaction yet unfortunately in the same stroke that they basically are attempting to eliminate the buyer's agent they admit that their own buyers agents suck on the same day that red fin beat their earnings expectations because remember they are a publicly traded company which means you could invest in red fin stock if you so desire to on the same day that they announced that their year-over-year revenue increased by 38% from q1 2018 to q1 2019 red fin announced the option to completely cut out the buyer's agent from the real estate transaction that is if folks list their house for sale with the discount service that is a red fin com that 1% service if you don't want any kind of renovation or coordinated work or help fixing up your property you'll be able to opt into the red fin direct program which would enable buyers to essentially press the Buy Now button much like Amazon's buy a now button for a real estate purchase except you'll be followed up by about 55 questions to determine that well the offer you're making is actually in line with what the market generally deems acceptable in your area in fact this red fin direct program has been tested in Boston and out of 127 red fin listings five have actually sold by a red fin director and so essentially this is where buyers can submit offers without an agent and they get the option to review hey you know what you might save somebody or maybe the seller will save some money and you know since we know that you don't have an agent we're gonna try to have our software help you through the process so we get these questions these 55 questions that say things like hey you know do you want to include a general inspection contingency and so what we have here is basically a platform for buyers to submit offers without an agent after red fin announced a red fin direct red fin had to come out with a clarification email because red fin is a company loaded up with a ton of mostly part-time buyers agents now I say part-time buyers agents because back at the beginning of 2017 I went to seven open houses held by a red fin let's just consider all of what I'm about to say a complete opinion and all of it can be complete garbage but let's just get into what my takeaways were from these interactions what I realized was that most of the agents at least those that I interacted with from the red fin corporation when I asked them what kind of training they received proceeded to tell me that you know what they fulfill the ancient role at Redfin as mostly a part-time agent you know they get to open up their phone they get to clock in I'm gonna hold an open house this weekend I'll get some hours oh I'll clock in I'll show some properties whatever if I sell a place I get a bonus that is what I took away at the beginning of 2017 from my interaction with red fin a buyer's agents and guess what just happened after the announcement of the red fin direct program where people can write an offer without a buyer's agent the CEO came out and said hey hold on hold on folks you know I want all of y'all to know that there might be some sensationalized headlines out there possibly written by in man news saying things like red fin unveils option to cut out buyers agents but hey hey hey red fin buyers agents need no worry here because that headline is misleading the elimination of buyers agents isn't red fin directs goal nor is it even a consequence of that well wait a minute isn't red fish direct a software developed around cutting out the buyers agent yes yes it is but mr.
Glenn Kalman the CEO of red fin goes on to say that the goal of red fin is always to provide the best service to their customers that's great mr. CEO but what does your marketing director say at the same time that kind of contradicts exactly what you're saying see in the in man news article we have mr.
Paul Reed red fins marketing manager in Boise Idaho discussing the fact that there is a growing contingent of folks out there that are very comfortable with the home buying process missed the - there they bought three or four homes maybe they're downsizing they're familiar with the process in some cases maybe more familiar than some new agents that might be in the industry for folks like that this product is fantastic they don't necessarily want or need the assistance of a buyer side agent but the industry and red fin has pushed them towards representation in the past and they've been grudgingly gone along with it well to me this is where literally red fins marketing manager slams red fin because when I tied together the experience that I've had with buyers agents going to open houses visiting buyers agents talking to buyers that have worked with buyer's agents only to discover that most buyers agents at Redfin are new low in the hierarchy because the most experienced ones end up as listing agents I start connecting the dots and I realize huh why is paul reid saying that there might be some experienced home buyers that don't want a buyer's agent well that is because those experienced home buyers don't want your inexperienced new agents that you're peddling on to people so of course and naturally you have come out with a program to eliminate your own buyer's agent and as a result red fin is now single-handedly admitting that their own buyer's agents are not effective at properly helping clients because here's the thing folks let's be real I'm a real estate broker so yes there is a bias in this video but let me translate something that has been very personal to me in the last year I've surrounded myself with a team of attorneys because of my inherent interest in providing you with free speech commentary on what is happening in the industry I have been sued and in litigious battles three times and you know what it's done for me is it has clarified the role that an agent does as a buyer's agent see what the attorneys do with me keeping me on the emotional high ground keeping me on the strategic path towards success is exactly what I do when I represent buyers as a buyer's agent and for red fins marketing manager to come out and say you know what there are some people that just don't want a buyer's agent is a representation of the fact that some people don't want an inexperienced agent much like I don't want an inexperienced attorney I want the bull in the china shop to go fight for me I am that real estate agent that's going to go fight for my buyers and unfortunately this red fin direct program where somebody might be able to save a little bit of money generally the seller by the way don't kid yourself into thinking that the buyer is going to take the Commission discount from the red fin direct program consider to yourself that an unrepresented buyer is generally the most unsuccessful buyer that exists in the marketplace why do I say that well I say that also from the vein of being an experienced listing agent when I get multiple offers on a listing the most successful offers are always the offers that are a pre negotiated and be aligned with what the sellers desires are unfortunately there is no way a red fin algorithm is ever going to educate buyers on what it's going to take to win a successful offer and that's when we actually dive deep and we see that this red fin program was announced ten years ago and tried ten years ago when completely and has recently been attempted again in the area of Boston and out of 127 Redfin listings only five have been sold with a red fin direct offer it's not we realize aha the fact of the matter is red fin offers that are directly submitted without an agent's representation are more than likely lowball offers unsophisticated and uneducated offers that provide virtually no value to the seller and if anything pressure a seller into taking a lower than acceptable offer and as a result of the marketing directors feedback on this in Man News article we can now clearly see that red fin is basically suggesting their own buyers agents are unsophisticated and are incapable of conveying their value to their clients I feel sorry for the red fin buyers agents because unfortunately this option to eliminate buyer's agents completely from the real estate transaction does not bode well for buyer's agent employees sorry red fin this is a big mess up for your buyer's agents if you've made it this far make sure to smash that like button and I want to make one more note here Remax I had actually made a video about them calling their CEO a pacifist because after red fin announced this they maintained in their partnership with red fin initially and like that's stupid Remax you should be out well they actually cancelled their deal with red fin after this announcement and that's so smart because here's something most agents aren't thinking of when agents sign up to be a partner agent with red fin and their name and branding and reviews and everything show up on red fin guess what happens when it's time for repeat business people Google your name people are interested in you they find out you're with red fin why would they hire you at a normal Commission rate when red fin can just undercut you as a listing agent and then advertise to sell the house right next to your face for one percent if people just go directly through red fin so in my opinion anybody or any agent that is working with red fin a partner agent is setting up the elimination of either all of their future potential business or they're going to have to be willing to work at a discount just like red fin one quick bonus if you have not yet checked out where I'll be on tour over the next 13 months be sure to check that out in the links below you'll see all of the locations in the description and keep in mind that is not just the course where you can watch videos pre-recorded although there is a lot of that a lot of detailed information on how to make money know that you also get the private live streams with me and I look forward to seeing you in those so I can personally help you personally mentor you and there's no limit to how much you can come to the live streams
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