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hey guys today we're going to list Charlie munger's 10 rules investment success let's get right into it number one measure risk all investment evaluation should begin with assessing risk particularly reputational risk it is critical to understand that your investments will not always turn out the way you hoped to protect your portfolio avoid setting yourself up for failure in the first place giving yourself a large margin of safety avoiding people a questionable character and only taking on risk when you are confident you will be adequately rewarded or all positive steps companies like Chipotle may have perfect Futures but when their Shares are priced for Perfection they may prove too risky for Savvy investors number two be independent Emperors are only told they are naked in fairy tales with stock Brokers frequently rewarded for activity rather than successful in investment it's critical that you believe in what you're doing chasing after other people's opinions may appear logical but investors such as Munger and Buffett frequently succeed by going against the grain big Berkshire Investments like Coca-Cola and more recently Petro China were mostly overlooked by the general public when they were first made number three prepare ahead the only way to win is to work work work and hope for a few breakthroughs it should come as no surprise that the best investments aren't always the ones we read about in the newspaper there are diamonds in the rough but finding them requires effort Buffett reads thousands of annual reports in order to generate ideas even if he only selects a few candidates each year Munger believes that almost everything in life should be approached with a sense of wonder you will have no trouble staying motivated if you never stop asking whys in your work number four demonstrate intellectual humility recognizing what you don't know is the beginning of wisdom perhaps most importantly to berkshire's success its leaders never leave their comfort zones when it comes to investing having a Clear Vision of how the business will look in the future is crucial you might as well throw darts if you don't understand what the business does today while Google and Boston Scientific are both Titans in their own right today they may look very different in five to ten years number five conduct a thorough analysis to reduce errors in emissions use effective checklists the figures don't lie when researching Investments buffets and Monger I'd like to estimate the Security's worth before looking at its price they are businessmen not stock Brokers they concentrate their minds on the value of businesses rather than complicated economic forecasts or intricate Market timing techniques Monger is a brilliant investor but the analytical rigor of his decisions is based on Simplicity not complexity number six use your resources wisely the primary responsibility of an investor is to allocate Capital Property Munger held very good Securities in the early days of his investment partnership he poured significant Capital into good ideas when they came to him otherwise he simply enjoyed the California Sun the amount of money you put into each of your Investments should be proportional to its attractiveness when you find a great investment don't be afraid to place a large wager on it number seven be patient resist the natural human proclivity to act Monger said half of Warren's time is sitting on his and reading the other half is spent talking on the phone or in person to a highly gifted person that he trusts and trusts him while it may be tempting to trade in and out of the market true fortunes are made through long-term investments in high quality companies find a hobby once you've finished that spending all day watching stock tickers will not help you Monger defines patience as not only waiting for the right deal to come along but also striking quickly he said success means being very patient but aggressive when it's time number eight be decisive when the right circumstances present themselves act decisively and with conviction this is also related to not following the herd when others are ecstatic you should be terrified and vice versa don't be swayed by the emotions of others the market masses should assist you in locating opportunities in their absence not lead you down their own path to mediocrity number nine be prepared for change admitting a mistake is one of the most difficult things for any investor to do accepting your mistake learning from it and moving on is critical to becoming a good investor in the long run the world is constantly changing and expanding that is something that investors must accept regrettably this also means that companies that appear to be good Investments a few years ago are no longer appealing investment opportunities this will always be a problem the only way to avoid this problem is to know and understand your investments in great detail this process has no shortcuts it takes time and effort to understand every business you own but once you do it's easy to see how changes will affect the underlying operations number 10 maintain your concentration keep it simple and focus on your goals we frequently Overlook huge and critical factories while chasing small insignificant things however by keeping things simple we can focus on what really matters buying good companies at a good price and holding them until they are fully prized Charlie Munger is frequently overshadowed by his more famous partner but this is not a reflection of monger's own Brilliance he has undynably served as a mentor to Buffett and he should be remembered as one of the greatest investors of all time that's all for today and we'll be sure to catch you all in the next one
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