저자: JustinDevonshire · 외국인
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결론: 이 영상은 투자 원칙(시간·에너지 최소화, 레버리지, 외주화)을 적용한 사업 방식을 설명하며, 특정 자산 가격에 대한 예측은 없다. 주제 1 - 워런 버핏식 접근: 워런 버핏이 85세에도 하루 10시간씩 일하지 않는다는 점을 들어, 열심히 일하기보다 똑똑하게 일해야 한다고 주장한다. 주제 2 - 투자자 친구의 조언: 수백만 달러를 번 투자자 친구가 시간과 에너지를 과도하게 쏟는 사업 방식을 가장 어리석은 일이라고 경고했다고 소개한다. 주제 3 - 바이럴 비용 개념: 노력(시간)을 투입할수록 다른 자원이 고갈된다는 '바이럴 비용' 개념을 지구 자원(물·석유)에 비유해 설명한다. 주제 4 - 감정 상태 의존 리스크: 사업이 본인의 영업·강의·코칭에 의존하면 질병이나 부상 한 번으로 수입이 끊기는 취약성이 있다고 말한다. 주제 5 - 개인 경험: 피트니스 사업으로 저연봉 6자리 수입을 올렸으나 어머니의 뇌종양으로 1년간 사업을 떠났고, 이 경험으로 '직업이지 사업이 아니었다'고 깨달았다고 한다. 주제 6 - 해결책 제시: 시간을 레버리지하고 육체노동은 타인의 에너지로 외주화하며, 최소 시간 투입으로 최대 수익을 내는 구조를 만들라고 권한다. 구체적 방법은 이후 본편에서 다룬다고 예고한다. 주제 7 - 리스크 및 조건: 완전한 수동소득(버튼 하나로 입금)은 100% 투자자에게만 가능하며, 사업가는 일정량의 작업이 여전히 필요하다고 단서를 단다. 출연자 전망: 특정 시장·자산에 대한 가격 전망은 언급되지 않았다.
다듬은 글
the basis of a freedom lifestyle of living with good energy abundant money um living how you want to live starts by protecting your currency of energy so you want to actually stop investing so much time and energy and this goes against what everybody else teaches you um but whereas entrepreneurs will tell you hustle hustle hustle you know look at the people like Warren Buffett invest investors like that you know Warren Buffett is 85 years old do you see him hustling for 10 hours a day to make that money no and people might say you might say you know well a business is different you've got to work at a business you've got to put more time and energy into it you have to put some into it of course I'm not saying you do nothing at all but most people are putting the you know the too much energy into the wrong things and they're working too hard instead of too smart and what an investor told me I sat down with a friend of mine who's an investor and lives in that residency that you just saw the photo of and he's made Millions as an investor over the years he owns businesses too and I was telling him a couple of years ago about this brand new um business project I was doing and I laid it all out to him I was so excited as an entrepreneur you know I'm going to be doing this and this live event and I'm building this marketing funnel and I'm doing these ad adverts and I'm connecting with these people and doing all the things and he just stopped me and said he said Justin when you're doing all that stuff how do you find time to make any money like where does the money come from okay um you know and I realize I'm doing all these things and it wasn't giving the return I should give and he warned me he said Justin investing too much time and energy into a business is the stupidest thing you can do and it goes against what everybody else says but I found it to be true in my experience and by operating with investor principles so instead okay like I said investing effort can be ineffective for a few reasons so first of all as they explained to me in terms of of of uh investment economics your time cost grows as your effort grows so this is what we call a viral cost so I think like this if I put energy into something that's one of my currencies in my bank account I'm putting energy into a job that means I have to automatically put time into that too so that is now depleting 66% of my currency okay and the way he told he put it to me was like this he said think of the the earth and the Earth's natural resources right so he said we have let's say we have water and we have oil in the Earth both resources that the world functions on and he said imagine every time you turned on a tap to drink to consume water imagine that oil was depleted from the earth at the same time that would be a viral cost you're using one but it depletes another and this is why entrepreneurs are getting so burned out and so overwhelmed they've put all their effort in so they're tired and they've put all their time into it so they're overworked and busy but as I mentioned before the second reason putting effort as your main um source is that it's dependent on your emotional state so if your business depends on you having to go out and do sales pctures every day if it depends on you having to do live events every week if it depends on you having to turn up and Coach the clients all the time you're putting yourself in a very vulnerable position because one flu virus you know one if if you're if you're a hairdresser if you break your arm tomorrow what happens your income dries up if you know if you're if you're a fitness professional you break your leg tomorrow and and this actually happened to me because uh I had built up um you know a Fitness business here in Cyprus years ago and it it all started to go very well for me and I was earning you know good money a low six figure income but I was working with all my clients eight nine hours a day and I didn't mind it this is the thing I'm not saying you shouldn't work long hours I enjoyed it and I know many of you maybe you work long hours and you enjoy it but what happened with me was uh my mother actually got a brain tumor at that time she lives back in the UK and I have received the news that she'd had a brain tumor and needed immediate surgery so what happens to my business well I realized I never had a business I had a job and as long as your income depends on you trading time and effort you have a job not a business if your business can't generate income without you being there you cannot call yourself a business owner and that's the difference here it's not hard to hear but it's the truth so I flew back to the UK I spent one year back in the UK my mother recovered fortunately she got back on track and eventually I returned out here and I started again with a whole new mindset and I went back and I started the gym up again got my fitness clients back in but this time I vowed that I would never have the the business my income depend on my time and energy it was too much of a risk to me and to my family and and if you any of you watching this if you have kids if you have a family um people depend on you or if they depend on your income then by doing all the work you might think it's the right thing to do you might get a sense of Pride out of it you might think you're doing the right thing but in the long term it's not the right thing it's not the best thing if other people especially depend on your income it's in your best interest therefore to stop investing so much time and energy and to withdraw and start doing a different approach which is what I'm going to show share with you um you know on this training so I hope that makes sense to everybody first of all I know it's very different let's find out Justin if it makes sense um are you guys ready to raise your hand if it makes sense yes it looks like it does make sense because you've got uh loads of hands up so yes they're with you and uh very keen to learn more good good okay so I know I'm resonating with a lot of people and because I've just been in this position myself and I've learned I've made all these mistakes so you can learn from my mistakes so here's what to do instead as the investors taught me you want to learn to leverage your time you're going to spend some time in your business okay you can't be this is you know there's no real such thing as sitting on a beach pushing a button and money pops into your account unless you are a 100% investor investors can do that but if you're a business owner there is going to be some other work to do in the meantime and um you want to learn if you're gonna whatever time you put into your business you want to learn to leverage it which means you're going to get the biggest return possible for the smallest amount of time invested I'll show you some ways to do that in just a bit you also then want to learn to Outsource your effort as much as you can don't use your energy for physical hard work use other people's energy for that
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